Anna Cairo is the founder and Director of Anna Cairo Consulting, a boutique communications consultancy with its core focus on the disruptive social media and communication space. She has a passion for educating businesses, executives and leaders about the fragmentation of communication and its impacts on business as well as social media its risks and opportunities in the workplace.
LinkedIn continues to grow as a professional network. If you Google yourself or others, it is likely that your LinkedIn profile will be close to the top of any search results. Although it seems to be an underrated social media platform, like Facebook and Twitter it has enormous potential. Firstly, it is the only platform […]
As social media continues to grow, statistics in Australia show all platforms increasing. With it comes a blurring of the lines between personal and business communication especially in the workplace. Social media is more extensive than simply having a Facebook account. It involves a spectrum of technologies that include web and mobile technologies including blogging, […]
Social media is an important tool for business communications. Despite the positive aspects it brings, the nature of social media means that someone airing their bad experience online does so, instantly and potentially to a massive audience. As the online environment becomes more crucial to business, and more people are continuously online, increasingly they will […]
With social media changing daily it can be challenging to keep up especially when you are a sole business operator. However, there are simple strategies that remain effective despite the fluid online environment. To begin with choose one or two strategies discussed below and eventually work your way through all of them. Implementing them this […]
The recent announcements of both Fairfax and News Limited about job cuts in their respective newspapers has crystallised the reality of offline/online media. The offline media in the way of newspapers has been struggling for a long while and Fairfax in particular has been slow to react to the certainty of the Internet. Although I […]
It is becoming increasingly possible that individuals will have their web history logged under the disguise of law enforcement purposes. A couple of weeks ago the Attorney-General Nicola Roxon announced “new plans to review national security legislation to ensure our national security capability can evolve to meet emerging threats, while also delivering the right checks […]
A couple of weeks ago a Federal Communication Commission Report was released on Google’s Street View Program. It was a fairly damning report that raised a number of questions in respect to whether Google’s snooping was a lone case or an intentional corporate strategy. For a summary of the account, have a read of this […]
Social media has entered a new phase – it’s no longer a novelty where business can simply experiment and hope for the best. As the social media space matures, businesses are demanding more value for money. At present, social media measurement is still in its infancy and strategists can’t agree on an established framework to […]
Given the amount of time people spend on their social network sites, building their connections and growing their network, it is surprising when their profiles don’t get as much attention as they should. If the aim is to increase your brand’s visibility, both personal and business, then having a strong profile is key. A profile […]
You can’t approach social media with a traditional media mindset, or you’ll never see a return on your investment in the medium. Here’s how social media users expect you to connect with them. Technology is rapidly evolving and growing and history shows that as new technology emerges, old techniques are applied because this is all […]
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