Social media is an important tool for business communications. Despite the positive aspects it brings, the nature of social media means that someone airing their bad experience online does so, instantly and potentially to a massive audience. As the online environment becomes more crucial to business, and more people are continuously online, increasingly they will […]
With social media changing daily it can be challenging to keep up especially when you are a sole business operator. However, there are simple strategies that remain effective despite the fluid online environment. To begin with choose one or two strategies discussed below and eventually work your way through all of them. Implementing them this […]
Social media has entered a new phase – it’s no longer a novelty where business can simply experiment and hope for the best. As the social media space matures, businesses are demanding more value for money. At present, social media measurement is still in its infancy and strategists can’t agree on an established framework to […]
Given the amount of time people spend on their social network sites, building their connections and growing their network, it is surprising when their profiles don’t get as much attention as they should. If the aim is to increase your brand’s visibility, both personal and business, then having a strong profile is key. A profile […]
You can’t approach social media with a traditional media mindset, or you’ll never see a return on your investment in the medium. Here’s how social media users expect you to connect with them. Technology is rapidly evolving and growing and history shows that as new technology emerges, old techniques are applied because this is all […]
The June 2011 Sensis® eBusiness Report examines a number of attitudes and experiences of small and medium sized businesses (SMEs) in relation to e-business across a range of online technologies. An interesting aspect of this report is that of the 95% who had an online presence only 16% reported that they had a digital strategy. […]
As a business owner, I am interested in finding out how I can use social media to support my clients. Let’s face it – the business world is transforming as communication and marketing methods are changing. A recent Sensis® Social Media Report shows that business is not really utilising social media as well as they […]
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