Whether it is managing social media risks, understanding how to utilise it or simply diversifying communication channels, social media’s influence on business is being felt in various ways. Something that has been slow to materialise is that social media is much more than technology. The technology is simply the vehicle which is allowing the shift […]
In this day and age of social media, many organisations encourage their employees to set up social media accounts with personal elements built in. Particularly for those employees who work in marketing or PR, this can be part of their job to build up a presence on Twitter or Facebook and develop their LinkedIn contacts. […]
Social media has exploded for business use. More and more businesses are now using it to engage with their customers and connect with potential consumers. Not all are using it effectively and some utilise it because everyone else is. In order for businesses to have success on social media they need to have their clients […]
One of things most SMEs struggle with when it comes to social media is creating content for their platforms on a regular basis. What you share or post on social media is content whether it’s a one line sentence or a link to an article or video. Social media content should not be randomly posted. […]
Beware Third Party Comments on Business Social Media Platforms
As social media continues to shift the way we communicate both personally and professionally, businesses are looking for creative way to connect and engage with customers. Because of social media’s potential reach and immediacy businesses need to be aware that employees as well as third parties can cause problems. The one case that stands out […]
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