“We have complete control over what we say and do on social media.” This is one of my most repeated phrases that I use when giving presentations on social branding, managing your reputation and the impact of social media on careers. Whether you are transitioning from study into the workplace or looking for a promotion, […]
“Thinking is the hardest work there is, which is probably the reason so few engage in it” – Henry Ford When it comes to social media this quote by Henry Ford could not be more appropriate. Thinking before you post is so important whether for individuals or business. Does your business use social media? For […]
Last week I launched my book – The Business of Being Social: how to harness the untapped potential of social media. It was a great realisation for myself; many people attended, the local Mayor delivered a wonderful introduction and overall it was a successful night. Afterwards as I reflected, what stood out the most was […]
2016 has again seen its share of social media blunders. Instead of getting better at managing social media, it seems some companies continue to make avoidable mistakes. Whether it is Coca-Cola learning about geography the hard way or a $5 million promotional video confusing Rhode Island and Iceland, slip-ups persist. So, how will your business […]
Social media has had a strong impact on communication between business and customer. In turn this influences the brand of an organisation. An increase in communication channels, amplified velocity and quantity of information, and the immediacy of the content generates circumstances where companies will at some stage have to deal with a social media crisis. […]
Many things can and do go wrong for business on social media. The risks extend beyond reputational damage and a few disgruntled customers on Facebook. Most businesses though are unprepared with the complexities of social media. As it can impact organisations through both internal and external sources there is no one fits all approach to […]
As a business, you only get one chance to make a good impression on social media. That means avoiding the pitfalls that some businesses make by treating social media as a traditional one-way communication platform. Avoid the following 4 things to build better social media engagement. You don’t need to be on every single platform […]
As an employer, how prepared are you to deal with the difficulties and complexities of social media? Social media’s opportunities to connect, publicise messages and promote your brand are immense. With this comes an element of risk. Whether your business uses social media or doesn’t engage at all, the risks are still real and present […]
As social media continues to grow, it is becoming more entrenched in the workplace. With these developing communications channels and the extensive usage of mobile technology, there is a new generation of workers who communicate differently presenting employers with new challenges. Although, social media presents a number of opportunities to connect both internally and externally, […]
6 tips to help your business avoid a social media fiasco
With social media used as a branding tool for business, the potential for a PR disaster is increasing. Instead of waiting for it to happen, business can be proactive by developing strategies and procedures which support and protect the organisation, not harm it. Here are 6 tips that will go a long way to protecting your company […]
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