This article was originally published in Social Biz Magazine. The use of social media in the workplace is rapidly transforming how we go about business. In this day and age of social media, many organisations encourage their employees to set up social media accounts with personal elements built in. Particularly for those employees who work […]
When used effectively social media can provide business with the opportunity to enhance its communications both external and internal, as well as assist with management of business brand and reputation. However, by its very nature social media creates many difficulties in the workplace. Its ‘one to many’ and ‘many to many’ structure combined with its […]
Social media has over the past five years become entrenched in the business landscape. More businesses are now using it to engage with their customers and generate potential leads. Social marketing is booming and most businesses are aiming to take advantage of it for their own purposes. This has not always been effective in part […]
Years ago parents monitored their children’s television usage, watched out for what they read and kept an eye on their friends. These days’ things have definitely changed! Something that is becoming increasingly challenging for parents to do is to manage and monitor their children on social media. The online space has changed dramatically in a […]
What Business Needs do when a Social Media Crisis Strikes
Social media mishaps happen all time. Most of them occur because of silly mistakes, no procedure or policies or simply because businesses don’t understand social media. There are plenty of examples where companies have got it wrong. One of the worst slips up that a company could make occurred a couple of month ago when […]
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