Anna Cairo is the founder and Director of Anna Cairo Consulting, a boutique communications consultancy with its core focus on the disruptive social media and communication space. She has a passion for educating businesses, executives and leaders about the fragmentation of communication and its impacts on business as well as social media its risks and opportunities in the workplace.
Social media offers SMEs many opportunities. Whether it is to provide customer support, strengthen relationships or build brand awareness, social media can be a valuable communications tool. Concurrently, social media also potentially exposes business to a number of risks. If not managed properly, impacts on the business may arise. Whether it is reputational risks, legal […]
As social media continues to develop, statistics in Australia shows all platforms use is increasing. This usage challenges workplaces as it brings to the fore the blurring of the lines between personal and professional communication. Arguably what you do in your personal life is no longer private, what you do in your professional life is […]
Here at Anna Cairo Consulting we have recently been offline for a while as we were redesigning our new website. Now we are finally back with a new blog created to keep you up to date with the dynamic world of social media. As the blog name “Social Media in the Workplace & Beyond” suggests […]
For the past five years social media has continued to grow significantly in the professional arena as it becomes more entrenched in the workplace. For employers this presents a number of opportunities to not only connect externally with clients and customers but also internally with employees. With these opportunities, however, comes multi layered and complex […]
Social media has bought a variety of benefits to the workplace, however with it also comes perhaps an unwelcome distraction for employees. If used effectively social media can provide business with the opportunity to enhance its communications both external and internal as well assist with management of business brand and reputation. However, by its very […]
Measuring social media can be a minefield. For some businesses it seems to be an obstacle that is challenging to overcome. Without tangible outcomes, it is difficult to justify increasing the social media budget so SMEs are overwhelmed on how to move forward. Every day millions of people around the world are interacting and engaging […]
In an ever increasing online, mobile and connected world, social media is becoming an important tool for business. However, there are also risks that need to be managed. For many employers, they refuse to engage with social media. But not understanding this space is no longer a valid reason for ignoring it. A key social […]
As technology rapidly evolves history shows people struggle with the transition. Social media is a case in point. Completely different to traditional media having the right approach and mindset is crucial to get the best from it. Social media centres around the user, not the product, so the established method of pushing a message in […]
It is argued that fundamental shifts in technology are activating massive changes in business particularly around how information is accessed, captured, managed and shared. These changes have implications for everyone in all aspects of our lives. We are now wired 24 hours a day with everything at our finger tips. The Internet connects us like […]
As social media usage continues to grow the privacy debate becomes more intense. The more we interact on social media, the more information we relinquish and the more we diminish our privacy. It is a user driven collapse that shows no bounds exposing individuals to a number of issues including: identify theft hacking of personal […]
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