Anna Cairo is the founder and Director of Anna Cairo Consulting, a boutique communications consultancy with its core focus on the disruptive social media and communication space. She has a passion for educating businesses, executives and leaders about the fragmentation of communication and its impacts on business as well as social media its risks and opportunities in the workplace.
Social media may have been conceived as a ‘social’ tool but it is now well and truly entrenched in the professional world of millions of individuals. Whether it is Facebook, LinkedIn or Twitter all present the opportunity to develop your professional brand, position yourself as an ‘expert’ and strengthen your career prospects. With the merging […]
Given the amount of time most individuals spend on their social network sites it is surprising when their profiles don’t get as much attention. If the aim is to strengthen your brand’s visibility, both personal and business, then having a strong profile is essential. A profile that ranks highly in web searches is important to […]
With recent revelations throughout 2013 focusing on NSA surveillance monitoring and its wide scope across the globe capturing information not only of private citizens but world leaders, key discussions are now required on a range of issues. The focus of surveillance and what it does is one of the important aspects of this debate. Surveillance […]
One of the most important reasons every business should be engaged in social media is to protect their reputation. Being online and active on social media allows every business to have a proactive risk management strategy approach. No single approach ‘fits’ every organisation. Each individual organisation needs to develop a strategy to suit their specific […]
We are taking a break from blogging as we take our summer break. Wishing you all a happy and safe holiday period. See you back here in the middle of January 2014 some time. Happy Holidays!
Social media is rapidly growing and with it comes endless opportunities and many advantages for business. However, with hand held devices increasing and social media sites embedded in its usage comes a blurring of the lines between professional and private space. Bearing this is mind employers cannot ignore social media as it is here to […]
For the past five years social media has continued to grow significantly in the professional arena as it becomes more entrenched in the workplace. For employers this presents a number of opportunities to not only connect externally with clients and customers but also internally with employees. With these opportunities, however, comes multi layered and complex […]
In this day and age of social media, many organisations encourage their employees to set up social media accounts with personal elements built in. Particularly for those employees who work in marketing or PR, this can be part of their job to build up a presence on Twitter or Facebook and develop their LinkedIn contacts. […]
A few articles in newspapers recently on our digital footprint highlight the digital afterlife. What actually happens to our social data once we are gone? This is actually an interesting question and one that hasn’t been considered by users as there hasn’t really been a need. However, with increased social media and online use, this […]
One of the key issues of social media is the growing debate about privacy. The more we interact on social media, the more information we relinquish and the more we diminish our privacy. As social media usage continues to develop this debate becomes increasingly intense. Although, a lot of the blame is placed at the […]
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