Anna Cairo is the founder and Director of Anna Cairo Consulting, a boutique communications consultancy with its core focus on the disruptive social media and communication space. She has a passion for educating businesses, executives and leaders about the fragmentation of communication and its impacts on business as well as social media its risks and opportunities in the workplace.
As social media continues to immerse our lives both personally and professionally, it is important to think about the ‘likes’, ‘followers’ or ‘connections’ you have in your social media platforms. In the business world we meet lots of people. If you want to make the most of social media professionally then thinking strategically is important. […]
Privacy in general has always been a contentious issue. Privacy and social media causes even more issues, as it covers a range of topics which is complex and often difficult to police. Social media sites actively encourage disclosure of information and in most cases people willing give up the information without any thought. Birthdays, employment […]
Many things can and do go wrong for business on social media. Whether it is Internet trolls, a customer complaint or employees behaving badly, small mistakes can turn into disasters. One of the most proactive things a business can do is develop a social media policy. Without a social media policy an organisation runs the […]
Over the last ten years individuals, businesses and society have shifted. The rapid technology changes have opened the door to change. The way we socialise, how we shop, the way we search for information, the way we study, and the way we work have to some degree altered. It is argued that fundamental shifts in […]
Social media is such a ‘buzz’ word at the moment for online marketing. However, a lack of understanding is still a key issue. Some individuals are under the impression that social media is a ‘one fits all’ approach when in actual fact nothing could be further from reality. Having a Facebook page does not equal […]
It is surprising that social media profiles don’t get as much attention as they should considering the amount of time people spend on their social network sites. If you want to increase your brand’s visibility, both personal and business, then having a strong profile is essential. A profile that ranks highly in searches is important […]
It is becoming increasingly common practice in the US for employers to monitor or audit the social media platforms of potential hires. In the US, a number of states have recently been passing laws to prohibit employers from obtaining the passwords of social media accounts of a job applicant. This has yet to become common […]
With technology rapidly evolving history shows us that as new technology emerges old techniques and practices are applied. Why? Because this is all we know. And although technology changes rapidly, people change slowly. This is the case with social media. Believing it is a marketing tool, business misinterprets the expectation of social media. If “social […]
One of the major mistakes most organisations make with social media is to offload the responsibility to the IT or marketing departments believing they are best suited to deal with social media. Business should resist doing this as nothing could be furthest from reality. IT are great at solving every day technical issues and marketing […]
Social media presents a direct conflict with businesses. Whether it is to protect yourself from the vast legal ramifications, identity theft or simply business etiquette, businesses need to be prepared, proactive and savvy. Social media isn’t just for teenagers anymore so protecting your business comes in a number of packages. These 5 tips will leave […]
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