Anna Cairo is the founder and Director of Anna Cairo Consulting, a boutique communications consultancy with its core focus on the disruptive social media and communication space. She has a passion for educating businesses, executives and leaders about the fragmentation of communication and its impacts on business as well as social media its risks and opportunities in the workplace.
In an ever increasing online and mobile world, social media is an important tool for business. With the many opportunities that come with it, there are, however, also risks that need to be managed. A key social media issue is the one involving employees and their personal usage of social media platforms. Some may argue […]
Social media can be challenging for SMEs in terms of understanding and implementing it. They are constantly being encouraged to set up social media platforms for their business but where do they begin? As a tool, social media has the potential to reach and connect with customers and to let everyone know about your business. […]
Social media has exploded for business use. More and more businesses are now using it to engage with their customers and connect with potential consumers. Not all are using it effectively and some utilise it because everyone else is. In order for businesses to have success on social media they need to have their clients […]
With an ever-increasing number of online platforms, businesses now have so many choices when it comes to social media. This can provide the false impression that so long as businesses engage with the networks, everything will fall into place. This is not the case and it is important to create a social media existence that […]
One of things most SMEs struggle with when it comes to social media is creating content for their platforms on a regular basis. What you share or post on social media is content whether it’s a one line sentence or a link to an article or video. Social media content should not be randomly posted. […]
Social media is the ‘buzz’ word of online marketing, however most businesses are oblivious to their social media efforts and activities. Most people are under the impression that social media is a ‘one fits all’ approach when in actual fact nothing could be further from reality. Having a Facebook page does not equal social engagement. […]
With the year upon us, it is important to have a social media strategy in place for 2013. Doing so will facilitate more opportunities coming from your social media activities. If you haven’t put together a social media strategy for your business yet, here are some tips to get you started. Have Clear Goals If […]
We are taking a break over Christmas/New Year commencing Wednesday 19th December. We will be back mid Jan 2013! Have a wonderful Christmas and a happy and safe New Year. See you in 2013! Best Wishes
Social media provides SMEs with many opportunities to communicate with customers, provide customer support, strengthen relationships and build brand awareness. These are valuable to any business, however, at the same time, social media also exposes business to risk. These risks can be loosely classified as follows: Reputational Risk: Whether it’s employee bad behaviour or damaging […]
As more organisations use social media they invest more time and money. This may point to the fact that business will want to ensure there is some return on investment on their commitment of time and money. To date, there is no clear formula that can be used to measure ROI. And although social media […]
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