In this day and age of social media, many organisations encourage their employees to set up social media accounts with personal elements built in. Particularly for those employees who work in recruiting, marketing or PR, this can be part of their job to build up a presence on Twitter or Facebook and develop their LinkedIn […]
Many things can and do go wrong for business on social media. Whether it is Internet trolls, a customer complaint or employees behaving badly, small mistakes can turn into disasters. One of the most proactive things a business can do is develop a social media policy. Without a social media policy an organisation runs the […]
Social media is rapidly growing and with it comes endless opportunities and many advantages for business. However, with hand held devices increasing and social media sites embedded in its usage comes a blurring of the lines between professional and private space. Bearing this is mind employers cannot ignore social media as it is here to […]
For the past five years social media has continued to grow significantly in the professional arena as it becomes more entrenched in the workplace. For employers this presents a number of opportunities to not only connect externally with clients and customers but also internally with employees. With these opportunities, however, comes multi layered and complex […]
Social media offers SMEs many opportunities. Whether it is to provide customer support, strengthen relationships or build brand awareness, social media can be a valuable communications tool. Concurrently, social media also potentially exposes business to a number of risks. If not managed properly, impacts on the business may arise. Whether it is reputational risks, legal […]
As social media continues to develop, statistics in Australia shows all platforms use is increasing. This usage challenges workplaces as it brings to the fore the blurring of the lines between personal and professional communication. Arguably what you do in your personal life is no longer private, what you do in your professional life is […]
Social media has bought a variety of benefits to the workplace, however with it also comes perhaps an unwelcome distraction for employees. If used effectively social media can provide business with the opportunity to enhance its communications both external and internal as well assist with management of business brand and reputation. However, by its very […]
In an ever increasing online, mobile and connected world, social media is becoming an important tool for business. However, there are also risks that need to be managed. For many employers, they refuse to engage with social media. But not understanding this space is no longer a valid reason for ignoring it. A key social […]
In an ever increasing online and mobile world, social media is an important tool for business. With the many opportunities that come with it, there are, however, also risks that need to be managed. A key social media issue is the one involving employees and their personal usage of social media platforms. Some may argue […]
Does your Business have a Social Media Risk Management Plan?
Social media affects your business in so many ways. Information spreads at lightning speed to a vast network of people. With this comes an increase in the opportunity for negative content to be spread online with a distinctive lack of control over the material. The amount of social media PR disasters shows that most of […]
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