“Thinking is the hardest work there is, which is probably the reason so few engage in it” – Henry Ford When it comes to social media this quote by Henry Ford could not be more appropriate. Thinking before you post is so important whether for individuals or business. Does your business use social media? For […]
Last week I launched my book – The Business of Being Social: how to harness the untapped potential of social media. It was a great realisation for myself; many people attended, the local Mayor delivered a wonderful introduction and overall it was a successful night. Afterwards as I reflected, what stood out the most was […]
2016 has again seen its share of social media blunders. Instead of getting better at managing social media, it seems some companies continue to make avoidable mistakes. Whether it is Coca-Cola learning about geography the hard way or a $5 million promotional video confusing Rhode Island and Iceland, slip-ups persist. So, how will your business […]
Many things can and do go wrong for business on social media. The risks extend beyond reputational damage and a few disgruntled customers on Facebook. Most businesses though are unprepared with the complexities of social media. As it can impact organisations through both internal and external sources there is no one fits all approach to […]
As an employer, how prepared are you to deal with the difficulties and complexities of social media? Social media’s opportunities to connect, publicise messages and promote your brand are immense. With this comes an element of risk. Whether your business uses social media or doesn’t engage at all, the risks are still real and present […]
As social media continues to grow, it is becoming more entrenched in the workplace. With these developing communications channels and the extensive usage of mobile technology, there is a new generation of workers who communicate differently presenting employers with new challenges. Although, social media presents a number of opportunities to connect both internally and externally, […]
Regardless of what type of organisation you are or how large or small the business is, it is essential to protect your business from social media risks. Businesses have always had to content with a variety of risks. With the progression of technology social media is another impact to add to the list that needs […]
As an employer, how prepared are you to deal with the difficulties and complexities of social media? Social media is becoming increasingly popular in the business world as businesses look for new opportunities to connect, publicise their message and promote their brand. As the usage of hand held devices grows, immediate responses become more important […]
This article was originally published in Social Biz Magazine. Social media is shifting the communication game. Organisations large or small are starting to understand the value social media brings to communication with clients, stakeholders and employees. How organisations utilise social media channels largely depends on how it is perceived internally. One of the biggest obstacles […]
When used effectively social media can provide business with the opportunity to enhance its communications both external and internal, as well as assist with management of business brand and reputation. However, by its very nature social media creates many difficulties in the workplace. Its ‘one to many’ and ‘many to many’ structure combined with its […]
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