So what is it about social media that makes it ‘social’ and challenging to traditional media? Social media has a ‘many to many’ structure, it is immediate and the creating and publishing of user generated content makes participants ‘active’ in an environment that is more ‘bottom up’ than ‘top down’. Its characteristics are more inclusive […]
Although primarily a social platform, Facebook can be utilised effectively as a business tool. Here are 4 key fundamentals that need to be put in place to support the process. Have a Goal Anyone who establishes a Facebook page for business purposes needs to have a goal for what they want their page to achieve. […]
LinkedIn continues to grow as a professional network. If you Google yourself or others, it is likely that your LinkedIn profile will be close to the top of any search results. Although it seems to be an underrated social media platform, like Facebook and Twitter it has enormous potential. Firstly, it is the only platform […]
As social media continues to grow, statistics in Australia show all platforms increasing. With it comes a blurring of the lines between personal and business communication especially in the workplace. Social media is more extensive than simply having a Facebook account. It involves a spectrum of technologies that include web and mobile technologies including blogging, […]
Social media is an important tool for business communications. Despite the positive aspects it brings, the nature of social media means that someone airing their bad experience online does so, instantly and potentially to a massive audience. As the online environment becomes more crucial to business, and more people are continuously online, increasingly they will […]
With social media changing daily it can be challenging to keep up especially when you are a sole business operator. However, there are simple strategies that remain effective despite the fluid online environment. To begin with choose one or two strategies discussed below and eventually work your way through all of them. Implementing them this […]
Social media has entered a new phase – it’s no longer a novelty where business can simply experiment and hope for the best. As the social media space matures, businesses are demanding more value for money. At present, social media measurement is still in its infancy and strategists can’t agree on an established framework to […]
Given the amount of time people spend on their social network sites, building their connections and growing their network, it is surprising when their profiles don’t get as much attention as they should. If the aim is to increase your brand’s visibility, both personal and business, then having a strong profile is key. A profile […]
You can’t approach social media with a traditional media mindset, or you’ll never see a return on your investment in the medium. Here’s how social media users expect you to connect with them. Technology is rapidly evolving and growing and history shows that as new technology emerges, old techniques are applied because this is all […]
It seems that job seekers are being asked for their Facebook passwords as part of the interview process. Read more here. In their efforts to scrutinise candidates, some companies and government agencies are going beyond the glance of a Facebook page and asking for passwords so that employers can log in while the interview is […]
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