One of things most SMEs struggle with when it comes to social media is creating content for their platforms on a regular basis. What you share or post on social media is content whether it’s a one line sentence or a link to an article or video. Social media content should not be randomly posted. […]
Social media provides SMEs with many opportunities to communicate with customers, provide customer support, strengthen relationships and build brand awareness. These are valuable to any business, however, at the same time, social media also exposes business to risk. These risks can be loosely classified as follows: Reputational Risk: Whether it’s employee bad behaviour or damaging […]
As more organisations use social media they invest more time and money. This may point to the fact that business will want to ensure there is some return on investment on their commitment of time and money. To date, there is no clear formula that can be used to measure ROI. And although social media […]
Social media is literally everywhere these days. Lots of businesses are using it to connect, market and communicate. As a tool, social media has the potential to reach potential customers and to let everyone know about your business. Investing time and money is crucial and choosing the ‘right’ platform is even more important. However, with […]
Social media is blurring the lines between personal and professional and is saturating our lives in many ways. Statistics show that social media is growing fast. Although there are risks with social media there are also positives. Some employers are quick to ban it in the workplace as a means of trying to control these […]
A few weeks ago I wrote online in Dynamic Business about whether the social media connections you have are the right ones. It posed the question whether individuals actually think about the connections they are adding to their social media networks. As social media continues to immerse our lives both – personal and professional – […]
Social media continues to grow. As such it offers many benefits to SMEs. Although, there are a number of pros and cons related to social media platforms, not considering these platforms is possibly a negative for businesses. Think of social media as an opportunity that needs to be part of a broader overall marketing strategy […]
Social media is growing rapidly and with it comes endless opportunities and many advantages for business. However, with hand held devices increasing and social media sites embedded in people’s lives comes a blurring of the lines between professional and private space. Bearing this is mind employers cannot ignore social media as it is here to […]
Privacy and social media covers a range of topics which is complex and difficult to police. As these sites become additionally popular and individuals interact further on them they are likely to disclose more information. In the process everyone opens themselves up to a number of things including identify theft, the hacking of personal information […]
Social media is about communicating, connecting and building relationships. For business, it is another tool to communicate with clients and partners. Not engaging in this space means missing out on opportunities to explore an exciting environment. Social media, although free to use, requires time and effort as well as strategic thinking and planning to obtain […]
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