One of the key issues of social media is the growing debate about privacy. The more we interact on social media, the more information we relinquish and the more we diminish our privacy. As social media usage continues to develop this debate becomes increasingly intense. Although, a lot of the blame is placed at the […]
As social media continues to develop, statistics in Australia shows all platforms use is increasing. This usage challenges workplaces as it brings to the fore the blurring of the lines between personal and professional communication. Arguably what you do in your personal life is no longer private, what you do in your professional life is […]
Here at Anna Cairo Consulting we have recently been offline for a while as we were redesigning our new website. Now we are finally back with a new blog created to keep you up to date with the dynamic world of social media. As the blog name “Social Media in the Workplace & Beyond” suggests […]
Measuring social media can be a minefield. For some businesses it seems to be an obstacle that is challenging to overcome. Without tangible outcomes, it is difficult to justify increasing the social media budget so SMEs are overwhelmed on how to move forward. Every day millions of people around the world are interacting and engaging […]
As technology rapidly evolves history shows people struggle with the transition. Social media is a case in point. Completely different to traditional media having the right approach and mindset is crucial to get the best from it. Social media centres around the user, not the product, so the established method of pushing a message in […]
As social media usage continues to grow the privacy debate becomes more intense. The more we interact on social media, the more information we relinquish and the more we diminish our privacy. It is a user driven collapse that shows no bounds exposing individuals to a number of issues including: identify theft hacking of personal […]
In an ever increasing online and mobile world, social media is an important tool for business. With the many opportunities that come with it, there are, however, also risks that need to be managed. A key social media issue is the one involving employees and their personal usage of social media platforms. Some may argue […]
Social media can be challenging for SMEs in terms of understanding and implementing it. They are constantly being encouraged to set up social media platforms for their business but where do they begin? As a tool, social media has the potential to reach and connect with customers and to let everyone know about your business. […]
Social media has exploded for business use. More and more businesses are now using it to engage with their customers and connect with potential consumers. Not all are using it effectively and some utilise it because everyone else is. In order for businesses to have success on social media they need to have their clients […]
With an ever-increasing number of online platforms, businesses now have so many choices when it comes to social media. This can provide the false impression that so long as businesses engage with the networks, everything will fall into place. This is not the case and it is important to create a social media existence that […]
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