Social Media in the Workplace & Beyond
Social media affects your business in so many ways. Information spreads at lightning speed to a vast network of people. With this comes an increase in the opportunity for negative content to be spread online with a distinctive lack of control over the material. The amount of social media PR disasters shows that most of […]
With the arrival of the Internet and other digital technologies our world and lives are becoming increasingly digitised. We constantly use the online space both personally and professionally leaving a digital footprint which remains when we die. Considering our digital assets in the scheme of our life is something we really didn’t need to think […]
As social media becomes more important to both our personal and professional lives it is becoming more challenging to separate what were once very distinct aspect of our lives – work and home. Social media connects us instantly to many networks and individuals. The question now being asked is whether the two should be separate, […]
Is social media shifting the relationship between the employer and employee? It is an interesting question and one which hasn’t been explored in great detail. More focus has been on using the platforms as opposed to considering its influence. Technology has in many ways altered the workplace in terms of working from home, accessing email […]
It is a common question asked time and time again. Is social media the latest fad or is it here to stay? Statistics show in Australia that social media is well utilised. Facebook has over 13M users; YouTube 12.6M unique Australian visitors; LinkedIn over 3.6M with Twitter having 2.5M active Australian users. This doesn’t take […]
Most businesses make the error of treating social media as a selling platform. They tell you how good they are and why you should buy from them. The reality is that most individuals are tired of being sold to. And being sold to on social media is a short way to lose your audience. If […]
In this day and age of social media, many organisations encourage their employees to set up social media accounts with personal elements built in. Particularly for those employees who work in recruiting, marketing or PR, this can be part of their job to build up a presence on Twitter or Facebook and develop their LinkedIn […]
Whether it is managing social media risks, understanding how to utilise it or simply diversifying communication channels, social media’s influence on business is being felt in various ways. Something that has been slow to materialise is that social media is much more than technology. The technology is simply the vehicle which is allowing the shift […]
As social media continues to grow, it is becoming more entrenched in the workplace. With these developing communications channels and the extensive usage of mobile technology, there is a new generation of workers who communicate differently presenting employers with new challenges. Although, social media presents a number of opportunities to connect both internally and externally, […]
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Beware Third Party Comments on Business Social Media Platforms
As social media continues to shift the way we communicate both personally and professionally, businesses are looking for creative way to connect and engage with customers. Because of social media’s potential reach and immediacy businesses need to be aware that employees as well as third parties can cause problems. The one case that stands out […]
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