With the recent US election result, there has been quite a lot of soul searching on a result that seems to have surprised many people. Over the past weeks there has emerged an overload of commentary about social media’s role in the campaign and more specifically social media misinformation. The Guardian, BBC and the New York […]
Business has jumped on board harnessing social media as a marketing and branding tool. Although there is nothing unusual with this, it takes more than ‘likes’, ‘followers’ or ‘views’ to be successful on social media. To begin with, it takes development, planning and effort. Some businesses ‘box in’ social media within either the marketing department, […]
CarsRus Australia is one of the many disruptive businesses that are using new technology to its full capacity. Dressed in their trademark polo shirts, Rossario Cosentino, founder of CarsRus Australia and Carissa Moretta, the Business Development Manager, are almost invisible. You would not pick them as the new breed of business people – tech savvy, experimental […]
The recent Sensis Social Media Report May 2015: How Australian people and businesses are using social media shows “the uptake of social media by Australian businesses is still not as pronounced as for consumers.” 33% of businesses compared to 68% of consumers have a social media presence which means that more consumers seem to be […]
Social media is an intense issue in most organisations around the world. Few businesses remain untouched by social media whether they use it or not. This has created a quandary for leaders in that the potential of social media appears extensive; however, the risks and impacts cause nervousness. Part of this inconsistency is that social […]
Social media can be overwhelming with so much information out there. And if that wasn’t confusing enough each piece of information is telling you to do something different. When talking to clients the most common thing the majority of people what to talk to me about, is the fact that they are so confused they […]
As social media continues to become more embedded in our regular lives both personally and professionally, it is fascinating for me to see how individuals and businesses are utilising social media platforms. One of my main dislikes about social media is that social media to a degree has been seized by marketers who have chosen […]
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