Guest Post by David Bobis – Digital Marketing Director of Studio Culture Providing exceptional customer service has always been a necessary engine for business growth. Although it may be easier to dedicate a considerable amount of time to customer service at early stages of a business, larger and growing companies may have issues managing customer […]
The recent Sensis Social Media Report May 2015: How Australian people and businesses are using social media shows “the uptake of social media by Australian businesses is still not as pronounced as for consumers.” 33% of businesses compared to 68% of consumers have a social media presence which means that more consumers seem to be […]
Every day clients and colleagues alike ask me what is the best approach to get the most out of social media? Most are surprised when I respond by saying there is no set approach that works best for every business. A one fits all social media approach doesn’t work. There are a number of strategies […]
It seems obvious to say that our personal life should be separate from our professional life. However, the recent example of SBS presenter Scott McIntyre’s sacking over “inappropriate and disrespectful” ANZAC tweets demonstrates how social media blurs our lives. Although Hugh Riminton of Channel 10 defended McIntyre’s right to free speech though not the comments, […]
Social media impacts your business in multiple ways. Negative information can spread quickly over many platforms increasing the opportunity for damage to your brand to be more detrimental. Woolworths’ tribute to the Anzac tradition is another reminder of how social media campaigns can backfire. The “fresh in our memories” campaign in anticipation of the upcoming […]
Social media continues to be the latest ‘buzz’ word as more and more businesses get on board. With a lack of understanding still a key issue, many businesses still consider social media to be a ‘one fits all’ approach. When auditing client’s social media one of the most common comments I get is “so and […]
This article was originally published in Social Biz Magazine. Social media is shifting the communication game. Organisations large or small are starting to understand the value social media brings to communication with clients, stakeholders and employees. How organisations utilise social media channels largely depends on how it is perceived internally. One of the biggest obstacles […]
This was originally published in Social Biz Magazine. Privacy in many ways has always been a contentious issue. Concerns surrounding privacy are provocative because the balance between the state and the individual is always a fine line. With the Internet and social media well and truly entrenched in our lives these concerns are amplified. When […]
On almost every level people are talking about social media. Business has jumped on board harnessing it as a marketing or branding tool, to increase sales or expand their customer base. Although there is nothing unusual with this, it takes more than ‘likes’, ‘followers’ or ‘views’ to be successful on social media. To begin with, […]
6 tips to help your business avoid a social media fiasco
With social media used as a branding tool for business, the potential for a PR disaster is increasing. Instead of waiting for it to happen, business can be proactive by developing strategies and procedures which support and protect the organisation, not harm it. Here are 6 tips that will go a long way to protecting your company […]
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