As social media becomes more important to both our personal and professional lives it is becoming more challenging to separate what were once very distinct aspect of our lives – work and home. Social media connects us instantly to many networks and individuals. The question now being asked is whether the two should be separate, […]
As social media continues to grow, it is becoming more entrenched in the workplace. With these developing communications channels and the extensive usage of mobile technology, there is a new generation of workers who communicate differently presenting employers with new challenges. Although, social media presents a number of opportunities to connect both internally and externally, […]
Social media may have been conceived as a ‘social’ tool but it is now well and truly entrenched in the professional world of millions of individuals. Whether it is Facebook, LinkedIn or Twitter all present the opportunity to develop your professional brand, position yourself as an ‘expert’ and strengthen your career prospects. With the merging […]
Social media is rapidly growing and with it comes endless opportunities and many advantages for business. However, with hand held devices increasing and social media sites embedded in its usage comes a blurring of the lines between professional and private space. Bearing this is mind employers cannot ignore social media as it is here to […]
For the past five years social media has continued to grow significantly in the professional arena as it becomes more entrenched in the workplace. For employers this presents a number of opportunities to not only connect externally with clients and customers but also internally with employees. With these opportunities, however, comes multi layered and complex […]
Social media offers SMEs many opportunities. Whether it is to provide customer support, strengthen relationships or build brand awareness, social media can be a valuable communications tool. Concurrently, social media also potentially exposes business to a number of risks. If not managed properly, impacts on the business may arise. Whether it is reputational risks, legal […]
As social media continues to develop, statistics in Australia shows all platforms use is increasing. This usage challenges workplaces as it brings to the fore the blurring of the lines between personal and professional communication. Arguably what you do in your personal life is no longer private, what you do in your professional life is […]
For the past five years social media has continued to grow significantly in the professional arena as it becomes more entrenched in the workplace. For employers this presents a number of opportunities to not only connect externally with clients and customers but also internally with employees. With these opportunities, however, comes multi layered and complex […]
Social media has bought a variety of benefits to the workplace, however with it also comes perhaps an unwelcome distraction for employees. If used effectively social media can provide business with the opportunity to enhance its communications both external and internal as well assist with management of business brand and reputation. However, by its very […]
Beware Third Party Comments on Business Social Media Platforms
As social media continues to shift the way we communicate both personally and professionally, businesses are looking for creative way to connect and engage with customers. Because of social media’s potential reach and immediacy businesses need to be aware that employees as well as third parties can cause problems. The one case that stands out […]
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