When used effectively social media can provide business with the opportunity to enhance its communications both external and internal, as well as assist with management of business brand and reputation. However, by its very nature social media creates many difficulties in the workplace. Its ‘one to many’ and ‘many to many’ structure combined with its […]
As social media becomes more important to both our personal and professional lives it is becoming more challenging to separate what were once very distinct aspect of our lives – work and home. Social media connects us instantly to many networks and individuals. The question now being asked is whether the two should be separate, […]
Is social media shifting the relationship between the employer and employee? It is an interesting question and one which hasn’t been explored in great detail. More focus has been on using the platforms as opposed to considering its influence. Technology has in many ways altered the workplace in terms of working from home, accessing email […]
In this day and age of social media, many organisations encourage their employees to set up social media accounts with personal elements built in. Particularly for those employees who work in recruiting, marketing or PR, this can be part of their job to build up a presence on Twitter or Facebook and develop their LinkedIn […]
As social media continues to grow, it is becoming more entrenched in the workplace. With these developing communications channels and the extensive usage of mobile technology, there is a new generation of workers who communicate differently presenting employers with new challenges. Although, social media presents a number of opportunities to connect both internally and externally, […]
Many things can and do go wrong for business on social media. Whether it is Internet trolls, a customer complaint or employees behaving badly, small mistakes can turn into disasters. One of the most proactive things a business can do is develop a social media policy. Without a social media policy an organisation runs the […]
Social media may have been conceived as a ‘social’ tool but it is now well and truly entrenched in the professional world of millions of individuals. Whether it is Facebook, LinkedIn or Twitter all present the opportunity to develop your professional brand, position yourself as an ‘expert’ and strengthen your career prospects. With the merging […]
Social media is rapidly growing and with it comes endless opportunities and many advantages for business. However, with hand held devices increasing and social media sites embedded in its usage comes a blurring of the lines between professional and private space. Bearing this is mind employers cannot ignore social media as it is here to […]
For the past five years social media has continued to grow significantly in the professional arena as it becomes more entrenched in the workplace. For employers this presents a number of opportunities to not only connect externally with clients and customers but also internally with employees. With these opportunities, however, comes multi layered and complex […]
Beware Third Party Comments on Business Social Media Platforms
As social media continues to shift the way we communicate both personally and professionally, businesses are looking for creative way to connect and engage with customers. Because of social media’s potential reach and immediacy businesses need to be aware that employees as well as third parties can cause problems. The one case that stands out […]
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