Social Media in the Workplace & Beyond
I recently gave a presentation to graduates on individual branding and suggested they Google their name. Although, an unusual suggestion, it is a worthwhile exercise particularly if you are about to embark on your career journey. As an employee starting out, organisations will Google your name and see what comes up. In this day of […]
I am not one to make announcements preferring to let my actions speak for me pretty much most of the time. However, it has been a huge year and it is just about to get more exciting. 2016 has been an extraordinary and busy year so far with many new and exciting projects, clients and […]
Although social media was conceived as a social tool, it is now well and truly entrenched in the professional world. Whether it is Facebook, LinkedIn or Twitter all present the opportunity to develop your professional social brand and strengthen your career prospects. However, with the merging of professional and personal connections on social media, it […]
Social media has many advantages and one of them is to build your professional brand. Social branding, as I like to call it, is the recognition you as an individual develop through social media. Branding has always been important. People don’t buy a product or service, they buy the brand because of what they believe […]
Business has jumped on board harnessing social media as a marketing and branding tool. Although there is nothing unusual with this, it takes more than ‘likes’, ‘followers’ or ‘views’ to be successful on social media. To begin with, it takes development, planning and effort. Some businesses ‘box in’ social media within either the marketing department, […]
CarsRus Australia is one of the many disruptive businesses that are using new technology to its full capacity. Dressed in their trademark polo shirts, Rossario Cosentino, founder of CarsRus Australia and Carissa Moretta, the Business Development Manager, are almost invisible. You would not pick them as the new breed of business people – tech savvy, experimental […]
As a business, you only get one chance to make a good impression on social media. That means avoiding the pitfalls that some businesses make by treating social media as a traditional one-way communication platform. Avoid the following 4 things to build better social media engagement. You don’t need to be on every single platform […]
As an employer, how prepared are you to deal with the difficulties and complexities of social media? Social media’s opportunities to connect, publicise messages and promote your brand are immense. With this comes an element of risk. Whether your business uses social media or doesn’t engage at all, the risks are still real and present […]
Guest Post by David Bobis – Digital Marketing Director of Studio Culture Providing exceptional customer service has always been a necessary engine for business growth. Although it may be easier to dedicate a considerable amount of time to customer service at early stages of a business, larger and growing companies may have issues managing customer […]
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6 tips to help your business avoid a social media fiasco
With social media used as a branding tool for business, the potential for a PR disaster is increasing. Instead of waiting for it to happen, business can be proactive by developing strategies and procedures which support and protect the organisation, not harm it. Here are 6 tips that will go a long way to protecting your company […]
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