Anna Cairo is the founder and Director of Anna Cairo Consulting, a boutique communications consultancy with its core focus on the disruptive social media and communication space. She has a passion for educating businesses, executives and leaders about the fragmentation of communication and its impacts on business as well as social media its risks and opportunities in the workplace.
Our ‘Social Media in the Workplace & Beyond’ blog is taking a break as Anna is in the midst of writing her first book on Social Media in the Workplace, Schools & Privacy. She will be back writing this blog sometime in the first part of next year. Until then feel free to follow […]
Social media continues to be the latest ‘buzz’ word as more and more businesses get on board. With a lack of understanding still a key issue, many businesses still consider social media to be a ‘one fits all’ approach. When auditing client’s social media one of the most common comments I get is “so and […]
This article was originally published in Social Biz Magazine. Social media is shifting the communication game. Organisations large or small are starting to understand the value social media brings to communication with clients, stakeholders and employees. How organisations utilise social media channels largely depends on how it is perceived internally. One of the biggest obstacles […]
Social media is an intense issue in most organisations around the world. Few businesses remain untouched by social media whether they use it or not. This has created a quandary for leaders in that the potential of social media appears extensive; however, the risks and impacts cause nervousness. Part of this inconsistency is that social […]
This blog was originally published as an article by WNA in the Working Women’s Magazine – Spring edition. Take a look at the electronic version here. As the next generation of workers begins to hit the workplace interesting challenges emerge from an age group who have not experienced a pre-internet world. The main generation I […]
This was originally published in Social Biz Magazine. Privacy in many ways has always been a contentious issue. Concerns surrounding privacy are provocative because the balance between the state and the individual is always a fine line. With the Internet and social media well and truly entrenched in our lives these concerns are amplified. When […]
On almost every level people are talking about social media. Business has jumped on board harnessing it as a marketing or branding tool, to increase sales or expand their customer base. Although there is nothing unusual with this, it takes more than ‘likes’, ‘followers’ or ‘views’ to be successful on social media. To begin with, […]
A lot has been said, debated and written about social media. Not all of it positive. Some suggest that modern technologies are narcissistic which to a degree is very accurate. Have a look at any Facebook page and there is always an element of ‘me, me, me’. Others though believe social media is inclusive and […]
This article was originally published in Social Biz Magazine. The use of social media in the workplace is rapidly transforming how we go about business. In this day and age of social media, many organisations encourage their employees to set up social media accounts with personal elements built in. Particularly for those employees who work […]
When used effectively social media can provide business with the opportunity to enhance its communications both external and internal, as well as assist with management of business brand and reputation. However, by its very nature social media creates many difficulties in the workplace. Its ‘one to many’ and ‘many to many’ structure combined with its […]
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