Anna Cairo is the founder and Director of Anna Cairo Consulting, a boutique communications consultancy with its core focus on the disruptive social media and communication space. She has a passion for educating businesses, executives and leaders about the fragmentation of communication and its impacts on business as well as social media its risks and opportunities in the workplace.
As social media continues to grow, it is becoming more entrenched in the workplace. With these developing communications channels and the extensive usage of mobile technology, there is a new generation of workers who communicate differently presenting employers with new challenges. Although, social media presents a number of opportunities to connect both internally and externally, […]
Regardless of what type of organisation you are or how large or small the business is, it is essential to protect your business from social media risks. Businesses have always had to content with a variety of risks. With the progression of technology social media is another impact to add to the list that needs […]
Communication is changing and quickly. Time ceases to exist as the Internet and mobile technology allow communications in real time, anywhere. There are no geographical boundaries. Digital disruption is considered disruptive in that digital technologies interrupt established ways of doing business at a pace and magnitude far beyond what can be coped with (think TripAdvisor, […]
The recent Sensis Social Media Report May 2015: How Australian people and businesses are using social media shows “the uptake of social media by Australian businesses is still not as pronounced as for consumers.” 33% of businesses compared to 68% of consumers have a social media presence which means that more consumers seem to be […]
Every day clients and colleagues alike ask me what is the best approach to get the most out of social media? Most are surprised when I respond by saying there is no set approach that works best for every business. A one fits all social media approach doesn’t work. There are a number of strategies […]
As an employer, how prepared are you to deal with the difficulties and complexities of social media? Social media is becoming increasingly popular in the business world as businesses look for new opportunities to connect, publicise their message and promote their brand. As the usage of hand held devices grows, immediate responses become more important […]
It seems obvious to say that our personal life should be separate from our professional life. However, the recent example of SBS presenter Scott McIntyre’s sacking over “inappropriate and disrespectful” ANZAC tweets demonstrates how social media blurs our lives. Although Hugh Riminton of Channel 10 defended McIntyre’s right to free speech though not the comments, […]
Last week I had the opportunity to listen to Leonie Valentine from Google (who is Director of SME Customer Experience Asia Pacific) at the Bank of Melbourne ‘Access to Business Experts’ Lunch. It was fantastic to listen to Leonie’s thoughts on a range of things. What grabbed my attention was her response to a question […]
Social media impacts your business in multiple ways. Negative information can spread quickly over many platforms increasing the opportunity for damage to your brand to be more detrimental. Woolworths’ tribute to the Anzac tradition is another reminder of how social media campaigns can backfire. The “fresh in our memories” campaign in anticipation of the upcoming […]
Have you Googled your Business Lately?
Why not try it and see what you find. It may surprise you what actually comes up. In this day of the Internet, social media and hand held devices business reputation matters possibly more so. Due to the reach, immediacy and permanency of the online space, information and comments can impact on your business bottom […]
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