Anna Cairo is the founder and Director of Anna Cairo Consulting, a boutique communications consultancy with its core focus on the disruptive social media and communication space. She has a passion for educating businesses, executives and leaders about the fragmentation of communication and its impacts on business as well as social media its risks and opportunities in the workplace.
Social media has over the past five years become entrenched in the business landscape. More businesses are now using it to engage with their customers and generate potential leads. Social marketing is booming and most businesses are aiming to take advantage of it for their own purposes. This has not always been effective in part […]
Years ago parents monitored their children’s television usage, watched out for what they read and kept an eye on their friends. These days’ things have definitely changed! Something that is becoming increasingly challenging for parents to do is to manage and monitor their children on social media. The online space has changed dramatically in a […]
Something that gets lost in the social media privacy debate is children and the impact on them. The earlier children take their first steps in the digital world the earlier they increase their online presence and leave a digital footprint. Parents are starting this presence even before their children are born posting ultrasounds of their […]
This blog post was originally published in: Social Biz Magazine As social media continues to develop, its dynamic nature means that businesses continue to grapple with its associated risks and opportunities. Whether it is managing social media risks (legal, reputational and operational), understanding how to utilise it or simply diversifying communication channels, social media’s influence […]
Social media can be overwhelming with so much information out there. And if that wasn’t confusing enough each piece of information is telling you to do something different. When talking to clients the most common thing the majority of people what to talk to me about, is the fact that they are so confused they […]
With technology rapidly evolving history shows us that as new technology emerges we are caught up in the hype of the latest thing. What is not new, however, is that technology is always evolving. It is always developing and building on previous knowledge. In our haste to utilise the new technology tools for communication and […]
As social media continues to become more embedded in our regular lives both personally and professionally, it is fascinating for me to see how individuals and businesses are utilising social media platforms. One of my main dislikes about social media is that social media to a degree has been seized by marketers who have chosen […]
Privacy in many ways has always been a contentious issue in Australia which has no formal right to privacy. It is not mentioned in the Constitution and protection is most likely within the domain of civil law rather than criminal law although there are exceptions. When privacy and social media merge (and to a large […]
As more companies recognise the potential of social media for communicating, they need to place faith in their employees and invest in them as social capital. This is not something organisations have done well to date being fearful of the technology and its potential risks. Some executives are still not even convinced that social media […]
What Business Needs do when a Social Media Crisis Strikes
Social media mishaps happen all time. Most of them occur because of silly mistakes, no procedure or policies or simply because businesses don’t understand social media. There are plenty of examples where companies have got it wrong. One of the worst slips up that a company could make occurred a couple of month ago when […]
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