As technology rapidly evolves history shows people struggle with the transition. Social media is a case in point. Completely different to traditional media having the right approach and mindset is crucial to get the best from it. Social media centres around the user, not the product, so the established method of pushing a message in […]
It is argued that fundamental shifts in technology are activating massive changes in business particularly around how information is accessed, captured, managed and shared. These changes have implications for everyone in all aspects of our lives. We are now wired 24 hours a day with everything at our finger tips. The Internet connects us like […]
Social media has exploded for business use. More and more businesses are now using it to engage with their customers and connect with potential consumers. Not all are using it effectively and some utilise it because everyone else is. In order for businesses to have success on social media they need to have their clients […]
With an ever-increasing number of online platforms, businesses now have so many choices when it comes to social media. This can provide the false impression that so long as businesses engage with the networks, everything will fall into place. This is not the case and it is important to create a social media existence that […]
One of things most SMEs struggle with when it comes to social media is creating content for their platforms on a regular basis. What you share or post on social media is content whether it’s a one line sentence or a link to an article or video. Social media content should not be randomly posted. […]
With the year upon us, it is important to have a social media strategy in place for 2013. Doing so will facilitate more opportunities coming from your social media activities. If you haven’t put together a social media strategy for your business yet, here are some tips to get you started. Have Clear Goals If […]
Social media provides SMEs with many opportunities to communicate with customers, provide customer support, strengthen relationships and build brand awareness. These are valuable to any business, however, at the same time, social media also exposes business to risk. These risks can be loosely classified as follows: Reputational Risk: Whether it’s employee bad behaviour or damaging […]
As more organisations use social media they invest more time and money. This may point to the fact that business will want to ensure there is some return on investment on their commitment of time and money. To date, there is no clear formula that can be used to measure ROI. And although social media […]
Social media is blurring the lines between personal and professional and is saturating our lives in many ways. Statistics show that social media is growing fast. Although there are risks with social media there are also positives. Some employers are quick to ban it in the workplace as a means of trying to control these […]
Twitter is one of the fastest growing social network platforms in the online space with unbelievable growth. As such it offers many benefits to SMEs. It can be used for a number of purposes and if used consistently and strategically there are many possible advantages. Here are 6 benefits in using Twitter for business: Brand […]
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