Regardless of what type of organisation you are or how large or small the business is, it is essential to protect your business from social media risks. Businesses have always had to content with a variety of risks. With the progression of technology social media is another impact to add to the list that needs […]
As an employer, how prepared are you to deal with the difficulties and complexities of social media? Social media is becoming increasingly popular in the business world as businesses look for new opportunities to connect, publicise their message and promote their brand. As the usage of hand held devices grows, immediate responses become more important […]
It seems obvious to say that our personal life should be separate from our professional life. However, the recent example of SBS presenter Scott McIntyre’s sacking over “inappropriate and disrespectful” ANZAC tweets demonstrates how social media blurs our lives. Although Hugh Riminton of Channel 10 defended McIntyre’s right to free speech though not the comments, […]
This article was originally published in Social Biz Magazine. Social media is shifting the communication game. Organisations large or small are starting to understand the value social media brings to communication with clients, stakeholders and employees. How organisations utilise social media channels largely depends on how it is perceived internally. One of the biggest obstacles […]
This was originally published in Social Biz Magazine. Privacy in many ways has always been a contentious issue. Concerns surrounding privacy are provocative because the balance between the state and the individual is always a fine line. With the Internet and social media well and truly entrenched in our lives these concerns are amplified. When […]
This article was originally published in Social Biz Magazine. The use of social media in the workplace is rapidly transforming how we go about business. In this day and age of social media, many organisations encourage their employees to set up social media accounts with personal elements built in. Particularly for those employees who work […]
When used effectively social media can provide business with the opportunity to enhance its communications both external and internal, as well as assist with management of business brand and reputation. However, by its very nature social media creates many difficulties in the workplace. Its ‘one to many’ and ‘many to many’ structure combined with its […]
Privacy in many ways has always been a contentious issue in Australia which has no formal right to privacy. It is not mentioned in the Constitution and protection is most likely within the domain of civil law rather than criminal law although there are exceptions. When privacy and social media merge (and to a large […]
Social media affects your business in so many ways. Information spreads at lightning speed to a vast network of people. With this comes an increase in the opportunity for negative content to be spread online with a distinctive lack of control over the material. The amount of social media PR disasters shows that most of […]
Beware Third Party Comments on Business Social Media Platforms
As social media continues to shift the way we communicate both personally and professionally, businesses are looking for creative way to connect and engage with customers. Because of social media’s potential reach and immediacy businesses need to be aware that employees as well as third parties can cause problems. The one case that stands out […]
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